Starbucks' CEO looks to snap sales slump with prices and protein

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the company is on the comeback trail.“I’m genuinely excited about the opportunity for our company,” Niccol told NBC News’ Hallie Jackson in an interview

Jun 12, 2025 - 20:00
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Starbucks' CEO looks to snap sales slump with prices and protein
Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the company is on the comeback trail.“I’m genuinely excited about the opportunity for our company,” Niccol told NBC News’ Hallie Jackson in an interview

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